Google Ads & PPC Management Agency for B2B
Specialty PPC management for B2B SaaS, medical, financial, and web3 services — built around conversion economics, not vanity clicks, and integrated with your AI-search visibility strategy.
What We Manage in Google Ads
We manage the full Google Ads surface that matters for B2B: Search, Performance Max, Display, YouTube, and Demand Gen — chosen by what your funnel actually needs, not by what spends fastest.
Our sweet spot is accounts spending $3K–$100K/month: big enough for the data to compound, focused enough that senior attention moves the numbers.
A typical engagement covers audit, restructure, conversion tracking, landing-page alignment, and ongoing optimization — with the account always owned by you.
Included: campaign management, creative and copy testing, conversion tracking setup, and weekly optimization. Not included: the ad spend itself and third-party tool costs, which you fund directly.
Industries We Run Google Ads For
Our Google Ads Service Stack
Account Audit & Wasted Spend Recovery
We surface junk search terms, low Quality Scores, broad-match abuse, and bad Performance Max placements. Typical recovery: 15–40% of budget in the first 60 days.
B2B-Specific Campaign Architecture
Search campaigns with intent layering, B2B audience targeting (job titles, intent signals), and Performance Max tuned for SaaS demos — not the generic e-commerce playbook.
Conversion Tracking & Attribution Setup
Server-side tracking with GA4, offline conversion imports, and enhanced conversions for the Privacy Sandbox — a real CRM-to-Google pipeline you can trust.
Landing Page Conversion Optimization
Audit and rebuild of landing pages with stronger message-match, form optimization, and mobile UX. Without this, even the best PPC is wasted.
Ongoing Optimization & A/B Testing
Weekly bid adjustments, ad-copy testing, audience refinement, and negative keywords — plus monthly strategy reviews with your stakeholders.
Specialty PPC Agency vs. Full-Service vs. In-House
| Criteria | Specialty PPC (us) | Full-Service Agency | In-House Manager |
|---|---|---|---|
| Account ownership | Yours, always | Sometimes locked | Yours |
| PPC depth | Senior specialist | Mixed (often junior) | Depends on hire |
| Time to start | 2 weeks | 4–8 weeks | 3–6 months hire |
| Monthly cost | $2.5K–8K retainer | $5–15K retainer | $8–15K (FTE) |
| Vertical expertise | B2B + 4 verticals | Generalist | Single company only |
| Reporting | Weekly + monthly | Monthly | Internal |
What Results to Expect tentative — replace with client data
Wasted-spend recovery leads because it’s the most tangible win in month one. Ranges below are illustrative until replaced with measured client data.
How Engagements Work
- 01
Free audit
We analyze your account and show what to fix.
- 02
Strategy & rebuild
Restructure campaigns and tracking.
- 03
Launch & test
Ship, then test copy and audiences.
- 04
Optimize monthly
Compound what works, cut what doesn’t.
Google Ads Management FAQs
Do I own the Google Ads account, or do you?
You do — always. We work as your account managers inside an account you own. If our engagement ends, you keep everything: historical data, audiences, conversion setup, and campaigns. We never lock accounts.
What’s your minimum ad spend requirement?
We ask for a minimum of $3K/month in ad spend. Below that there isn’t enough conversion data to optimize scientifically — you’d be paying for management on a budget too small to move. This is separate from our management retainer.
What’s your pricing model — flat fee, % of spend, or performance?
A flat monthly retainer. We don’t charge a percentage of ad spend — that model rewards an agency for spending more of your money, not for winning more efficiently. Performance-based fees are available after a 6-month baseline, once we both know what good looks like for your account.
Do you also manage Microsoft Ads, LinkedIn, or Meta?
This page is Google Ads. We also manage LinkedIn Ads for B2B SaaS specifically, where it earns its premium CPCs. Microsoft Ads and Meta we take on only in specific cases where the math works for your vertical.
How do you handle compliance for financial or medical campaigns?
For financial campaigns: FINRA/SEC-aware copy and the required state disclosures. For medical: HIPAA-compliant lead capture and FDA-safe creative. In regulated verticals, compliance is built into the campaign from the first draft, not bolted on afterward.
How is AI search (ChatGPT, Perplexity) affecting Google Ads ROI?
In many industries, branded and informational search volume is dropping as buyers get answers from ChatGPT, Perplexity, and Google’s AI Overviews. That makes pure Google Ads riskier on its own. We combine paid search with AI-search visibility (GEO + AEO) so you capture demand in both places.
Ready to Recover Your Wasted Ad Spend?
Start with a free audit of your account — we’ll show you exactly where the budget is leaking and what to fix first.