Case study

A search-optimized website for Spotless360

We designed and built a fast, conversion-focused website for Spotless360 — a Georgia air duct, dryer vent, chimney and gutter cleaning company — optimized page by page for the local searches that actually drive calls.

Visit spotless360ga.com What we did

Client: Spotless360
Industry: Home services (air duct, dryer vent, chimney & gutter cleaning)
Location: Georgia (Atlanta metro)
Engagement: Website design & build + on-page SEO

At a glance

Results snapshot

Early results, straight from the client’s Google Analytics and Search Console. The site is already ranking at an average position of 4 on Google with a 21.7% click-through rate — and traffic is climbing week over week.

Avg. Google position (last 3 mo)

21.7%

Avg. search click-through rate

193

Website sessions (last 28 days)

Pages designed & built

The challenge

A growing home-services business that needed to be found

Spotless360 offers air duct, dryer vent, chimney and gutter cleaning across the Atlanta metro — services people search for with clear, high intent and buy from whoever they find and trust first. The business needed a website that loads fast, reads as credible, and is built from the ground up to rank for those local searches, not just exist online.

What we did

Design, build, and on-page SEO

Designed & built the full website

A 10-page, mobile-first site — service pages for each offering, an about page, a blog, and clear calls to book — built for speed and for turning visitors into calls.

Optimized titles & meta descriptions

Every page got a hand-written title tag and meta description targeting the high-intent local searches Spotless360 needs to win — like air duct and dryer vent cleaning in Georgia.

Integrated structured data (schema)

LocalBusiness, Service, Breadcrumb and FAQ schema so Google — and the AI crawlers that never run JavaScript — can read exactly what Spotless360 does and where.

Built local-intent content

Question-led pages such as “how often to clean air ducts in Atlanta” and “why is my house so dusty” capture the searches homeowners run before they ever call a company.

Set up measurement (GA4 + Search Console)

Google Analytics 4 and Google Search Console wired in from day one, so every gain in traffic, impressions and queries is tracked against a real baseline.

Results

Early traffic, measured against a real baseline

The site is being found — and it’s climbing. In its first three months, Spotless360 is holding an average position of 4 in Google Search with a 21.7% click-through rate — well above the typical rate for that position. Google Analytics shows 193 sessions in the last 28 days, with organic search and social already contributing alongside direct traffic and the trend line trending up.

Google Search Console performance for spotless360ga.com over the last 3 months: 18 clicks, 83 impressions, 21.7% average CTR, average position 4. — Google Search Console — last 3 months: **83 impressions**, **18 clicks**, **21.7% CTR**, average position 4.

Google Analytics 4 traffic acquisition for Spotless 360 over the last 28 days: 193 total sessions across direct, organic search and organic social channels. — Google Analytics 4 — last 28 days: **193 sessions**, split across direct (124), organic search (46) and organic social (21).

These are early numbers for a new site, and they’re real: pulled straight from the client’s own dashboards, measured from launch. We’ll keep reporting the trend as it compounds.

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